I used to drive past their original premises in Paraparaumu in the early 2000s and get a kick out of seeing this logo every single time. Everyone wants to seem traditional, reliable and professional.īut what if you just want to tell the neighbourhood you make posters, signs and shit? Humour is an underutilised tool in identity design. It’s a visual pun on the classic British RAF roundel that shows their history but also their point of difference, and it works – simple, clear, and you can tell what it is a mile away. Technically, a test of a good logo is often if it’d work anywhere, at any scale – printed tiny, or huge, and work static or whizzing past you as you drive past it – but there are exceptions to this, depending on the brief.Īnyway, enough setup – here are 50 banging logos. Extra points for originality and creativity. Generally I’ve gone for what would most commonly be perceived as being “the logo”.Ĭonceptually, a good logo is one that’s distinctive, memorable, says something and fits the tone and style of whatever it’s representing. The definition of logo is slightly blurry – sometimes it’ll be just the logomark (like, the symbol), sometimes the wordmark (distinctive text), often the combo of the two. Quickly, some criteria: We’re looking at New Zealand based or founded entities, from any time period.
#LOGO QUIZ RED SWAN LOGO FREE#
I’m sure I will have missed some classics, and of course it’s impossible to objectively rank creative work.įeel free to let us know if I’ve left out your favourite.
So instead, I’ve picked out 50 I think are absolute gems. Obviously we can’t rank every logo, there are hundreds of thousands of them: Every product, every company, every school, sports club, council and dog breeding society has one. In the grand tradition of ranking lollies, biscuits and voids, it’s time to rank the best logos in Aotearoa. * Spot the difference: Is this NHL team borrowing Steinlager's logo? * Russia's rebranded McDonald's shares new logo following company's exit amid Ukraine invasion * Eye for design keeps rocking after 25 years
0 kommentar(er)
